Using researcher personas to increase engagement effectiveness
Personas are a recognised tool for bringing members of an audience group to life and are useful for designing a customised approach to researcher engagement. In a commercialisation context, commercialisation professionals work closely with researchers to support their ambitions for their research. The DiscoverMe Method enables commercialisation managers to identify the type of researcher they are working with and adapt their approach for effective and open communication.
No researcher is the same, creating a challenge with a one size fits all approach to commercialisation. The DiscoverMe Method outlines 5 researcher personas that enable commercialisation professionals to quickly identify the type of researcher they are working with and adapt their approach, language and expectations to support effective engagement with researchers. The suite of personas support empathetic and engaging conversations and facilitate commercialisation opportunities.
DiscoverMe Method Training Delivery
Campus Plus trainers will work with your Business Development Managers and Technology Transfer professionals to instruct them in the DiscoverMe Methodology which they can them adopt with researchers. The DiscoverMe Methodology includes:
