BASE SERIES 2025
Our BASE Programs:
COMMERCIALISATION 101
Base Commercialisation 101 will focus on helping researchers identify whether they have an idea with intellectual property (IP) potential and how to take the first steps to explore its viability for commercialisation.
This eight-part webinar, part of the BASE series, assumes no prior commercialisation experience or knowledge. Participants will also have the opportunity to attend four sector-specific commercialisation overviews to broaden their understanding.
Additionally, participants can access our full back catalogue to explore other commercialisation topics from previous years.
Ideal For:
- Early career researchers
- PhD students
- Anyone starting their commercialisation journey and seeking guidance on getting started
2025 Webinars:
Does my research have commercial potential?
To kick-off the year we’ll be looking at how to gauge whether your research could have a commercial outcome, the benefits of commercialising and how to increase the commercial potential of your research.
Identifying the IP in your research
To be able to protect IP, you first need to be able to identify and define it. We’ll guide you through concepts such as expression versus idea, creativity and differentiation, and novelty needed for protection.
Working with your Institution
You are not alone! Whilst no two institutions are the same, there will be sources of support and processes for research commercialisation to help you through this journey, as well as wider entrepreneurial support.
What problem does your research solve?
Your research could lead to a new technology or intervention, but can you identify who the users and beneficiaries would be? What problem does it solve, what advantage would it offer, what impact could be achieved?
Evaluating commercial viability
We’ll look at the importance of an early evaluation of viability before additional time and resources are committed, and how this can help inform IP protection and planning to keep your project on track.
Commercialisation options
This webinar will give you an overview of the different ways that an invention or intervention can be commercialised. We’ll also look at the different types of roles the lead researcher and team can play.
I’m ready to commercialise - what’s next?
If this series has whet your appetite, or your invention is continuing to progress, this next webinar will give you an overview of the next steps in the process. We’ll go into these in detail in the Advanced Series.
Fireside chat - commercialisation case studies
Join us in close conversation with researcher founders who have walked this path. What were the secrets of their success, what went wrong and what would they do differently if they had their time again!
Advanced Commercialisation
BASE Advanced narrows the commercialisation focus to specific skills or knowledge that will support a researcher already actively engaging in commercialisation. With a strong emphasis on rounding out their commercialisation knowledge with detail, the webinars will provide multiple case study examples for researchers to augment their own experience.
Additionally, participants can access our full back catalogue to explore other commercialisation topics from previous years.
Ideal For:
Our Advanced series targets researchers—regardless of career stage—who are already on their commercialisation journey and want the skills and understanding to confidently engage in the process.
2025 Webinars:
Licensing considerations
How do you decide which commercialisation pathway is most appropriate? Not everything has to be a spin-out and does licensing provide appropriate returns? We’ll do a deep dive on your options.
How to size a potential market
In this webinar we’ll give you the low-down on financial modelling, from sizing a potential market - and what are TAM, SAM and SOM? - to working out your costs and pulling together your sales projections.
Building a spin-out brand
Your spin-out brand is more than just the name - but you need to make sure you get this right as well! We’ll give you the basics of brand building, what IS a brand, when you should start thinking about a brand, and how.
Influencing + stakeholder engagement
In this webinar we’ll investigate the types of stakeholders that you’ll need on your side, potential objections and how to overcome them and the skills and art of influencing and negotiation.
How institutions can support commercialisation
How might a university choose to support a research spin-out? Examining case studies and examples globally, this webinar will give researchers and commercialisation professionals alike a new perspective.
Equity 101
This webinar will give you the 101 of how equity works in a spin-out, from the split between founders and institution to understanding a ‘cap table’, dilution and having ‘skin in the game’.
Building and scaling a team
How and who do you choose to be in your spin-out team? In this webinar we’ll look at skill diversity and getting the mix right, identifying needs and staying ahead of the curve as you grow and evolve.
Capital planning
Where, when, how much and how often? This webinar will look at building the right capital strategy: from identifying appropriate sources of capital to ensuring adequate runway and reaching profitability.
Introduction Series
BASE Introductions presents challenges and opportunities for research commercialisation and impact in key sectors. To tackle challenges in these areas often require a multidisciplinary approach and close collaboration and understanding of the problems faced by a number of stakeholders. Webinars in the Introductions series are run throughout the year. For those researchers wanting a deeper dive, a subsequent specialist series is then available.
Ideal For:
Early career researchers, PhD students and multiple research disciplines - anyone who wants to help tackle some of the big challenges of our age.